Moreover, the company has continuously expanded its Amazon Prime Day to more and more countries.Īmazon Prime Day, which takes place in July each year, is named after the company’s Prime membership program that gives customers access to a variety of services such as free shipping, streaming of digital content, Alexa voice shopping, and Kindle books. Among other things, the steep rises in sales can be attributed to the fact that Amazon Prime Day was extended several times. Between 20, Amazon Prime Day sales increased by almost 85% to a total of US$4.2 billion. The following two years saw sales increases of at least 50%, resulting in an estimated sales amount of US$2.3 billion in 2017. The kick-off Prime Day in 2015 generated worldwide sales of US$0.9 billion. In 2020, global sales on Amazon Prime Day amounted to US$10.4 billion, which meant an increase of an amazing 44% compared to 2019.Īccording to the same analysis, sales had constantly grown rapidly from year to year since Amazon Prime Day was born. Between 20, Amazon Prime Day sales increased by 8% to a total of US$11.2 billion. This corresponds to a growth of 8% compared to last year. An analysis published on estimated Amazon Prime Day sales in 2022 to have amounted to US$12.1 billion. Amazon itself does not give definite figures on Prime Day sales.
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